Christmas at Affinity Lancashire!

Christmas at Affinity Lancashire!

Christmas is coming at Affinity Lancashire. The Magical Christmas Bauble is lit and the Snow Zone is open for little ones to enjoy!

Christmas Snow Play Zone at Affinity Lancashire

The snow play zone lets you “Play in the Snow” without getting wet or cold and it’s absolutely FREE!

Christmas Snow Play Zone at Affinity Lancashire, with Visit Fylde Coast
Christmas Snow Play Zone at Affinity Lancashire, with Visit Fylde Coast

This fantastic area offers children the opportunity to enjoy the fun of the snow without getting cold or wet. From Thursday, the Indoor Snow Play Zone will be open each Thursday 4pm – 8pm, Saturday 10am – 6pm and Sunday 11am – 5pm.  Then it will open for our full trading hours from Christmas Eve through until the 1st of January.

Add a little movie magic to the Festive season and join Affinity Lancashire where you can meet Frosty the snowman and walk into falling snow, Great fun for the whole family!

Weekly from Thursday 15 November:
Thursday 4-8pm
Saturday 10am-6pm
Sunday 11am-5pm

Monday 24 December from 9am to 4pm
Wednesday 26 from 9am to 5pm
Thursday 27 to Sat 29 from 10am to 6pm
Sunday 30 from 11am to 5pm
Monday 31 from 9am to 4pm
Tuesday 1 January from 10am to 5pm

More details on the Shopping Outlets own website


Five new shops opening at Affinity Lancashire

Affinity Lancashire is pleased to announce five new stores at the Fleetwood shopping outlet for Christmas.

Clarks, Leading Labels, Ministry, Calendar Club, and a pop-up Toy shop are all new stores!

  • British footwear brand, Clarks will open on 17 December, offering its usual selection of high quality women’s, men’s, and children’s shoes.
  • Multi-branded UK retailer, Leading Labels sells a selection of well-known men’s and women’s designer brands including; Weird Fish, Farah and Wrangler to name just a few.
  • Ministry offer the latest designer menswear including premium brands, Jack & Jones, Armani, Luke, Fred Perry, Lacoste, Sik Silk and Gym King.
  • Calendar Club return to the centre, offering a wide range of popular and practical gifts for the gifting season.
  • Pop-up Christmas store Toy Factory has a fantastic selection of Christmas gifts and children’s toys perfect for under the tree!

Amanda Daniels, Centre Manager at Affinity Lancashire said “We are delighted that the shopping centre continues to go from strength to strength. The addition of these new stores shows we are growing and providing more great brands for our customers. We can’t wait for all the stores to open offering our shoppers even more great value for Christmas”.

The store openings will create up to 30 new jobs at the shopping centre and along with recently opened café, @Katie’s and the upsized Beauty Outlet, Affinity Lancashire will have had 7 new store openings in 2018. This influx of new retailers comes after a major rebrand earlier this year. The scheme previously known as ‘Freeport Fleetwood’, was renamed after being purchased by Global Mutual. Affinity Lancashire places emphasis on the essential elements to achieve excellence in outlet retail: a strong line up of brands, extraordinary savings, a welcoming environment and high standards of service.

Jobs at Affinity Lancashire

There are various positions available throughout the year with the many different retailers at Affinity Lancashire. With over 45 famous named stores on site, keep an eye out for retail vacancies.

Job Vacancies at Affinity Lancashire
Job Vacancies at Affinity Lancashire

Different roles are available in different shops – so if you are looking for a role in retail there’s sure to be one that you’d like to apply for.

Don’t forget – Affinity Lancashire is the new name for Freeport Fleetwood!

Jobs at Affinity Lancashire, the new name for Freeport Fleetwood

Local chef opens first café @Katie’s at Affinity Lancashire

This Autumn Affinity Lancashire welcomed a brand new modern family run café to the outlet.  @Katie’s is the first business venture for local chef Dan Waring.  Named after his daughter, Katie, the décor is all inspired by her passion for dance and musical theatre.

@Katies at Affinity Lancashire
@Katies at Affinity Lancashire

Choose from a fantastic selection of delicious artisan cakes, pastries, sandwiches, snacks and a great daily range of hot and cold specials.  Afternoon tea is a firm favourite and @Katie’s also offer this British classic with seasonally themed delights to keep regular customers entertained.

Company Director Dan is passionate about food having spent his working life as a senior chef in the kitchens of hotels and restaurants in the UK and USA.  Now living across the harbour from Affinity Lancashire, Dan is delighted to be bringing his family dream to life right here in his adopted hometown of Fleetwood.

@Katie’s uses local suppliers and artisan techniques to deliver delicious desserts and wholesome meals at great prices. Dan said “We’re so excited to open our very own business at Affinity Lancashire.  We’re regular shoppers at the Outlet Centre and after their rebrand we just felt this was the perfect time to make our family dream a reality.  We’ve done a lot of research and really do feel @Katie’s offers something different in the area.”

What’s Happening with the Shops at Affinity Lancashire?

Regular visitors to Affinity Lancashire shopping outlet will know that over the summer of 2018 a few shops have closed all at once.

Behind the scenes there are lots of conversations going on with potential new tenants and as soon as agreements are signed you’ll be the first to know which names will be moving in to the vacant units. We’d also like to reassure you that these store closing at once was nothing more than a coincidence –

  • Bags etc and Bench have both gone into liquidation
  • Ben Sherman only had a 12 month lease
  • M&S and Thornton’s are closing shops nationally

Hat Trick of Awards for Affinity Lancashire

2018’s been a year to celebrate so far for Affinity Lancashire. A successful rebrand in May was followed by winning Radio Wave’s 2018 Retailer of the Year award for the third time since 2015, making it a hat-trick of awards for the north-west outlet shopping centre!

The Radio Wave Culture and Lifestyle Awards takes place annually to celebrate the public’s choice of favourite Fylde Coast businesses. Hosted at the Empress Ballroom at the Winter Gardens last month, Affinity Lancashire beat tough competition including Jasmine’s Boutique, The Lingerie Lounge, Feblands, Toyland and Footasylum to complete their hat-trick of wins. They’ve previously won in 2015 and 2017. Companies from across the Fylde Coast competed for titles in a range of categories, shortlisted and voted for by the public.

Amanda Daniels, Centre Manager at Affinity Lancashire, said “We’re so proud to have won the award for the third time. It’s particularly rewarding for us as the public have the final say and we’re delighted that our customers have recognised the work we do and love what we provide. The award comes straight after a name change at the shopping centre and tells us that we’re moving in the right direction. We’re working with the local community and providing our customers across Lancashire with what they want, all in one place”.

Affinity Lancashire offers a wide range of fashion, homeware and accessories from a broad selection of over 45 high street stores with up to 60% off RRP.

Affinity Lancashire – the new name for Freeport Fleetwood

The renowned north-west England outlet shopping destination, Affinity Lancashire, saw a fun-filled and successful relaunch event over the 2018 spring bank holiday weekend.

The centre announced its new name, Affinity Lancashire, (formerly ‘Freeport Fleetwood’) and its eye-catching logo with a party atmosphere. Visitors enjoyed all sorts of fun, family-focused activities and shoppers bagged their bargains through exclusive discounts as part of the re-launch extravaganza.

The weekend event featured activities to entertain the kids such as craft workshops and treasure trails with prizes. Many of the children took part in creative sock puppet workshops where they designed and made their own versions of the cute and colourful characters featured in Affinity Lancashire’s new advertising campaign.

Making sock puppets at relaunch weekend when Freeport Fleetwood changed its name to Affinity Lancashire
Making sock puppets at relaunch weekend when Freeport Fleetwood changed its name to Affinity Lancashire

While the kids were busy, parents were treated to mega deals from brands such as Gap and Trespass. The Radio Wave breakfast show broadcast live to announce the news to listeners.

Amanda Daniels, Affinity Lancashire Centre Manager, says…

“We are thrilled with the relaunch of Affinity Lancashire and love our contemporary new logo; it really identifies the scheme as an exciting and contemporary destination and we saw great feedback from visitors throughout the weekend. This is a great opportunity for us to work with the local community and strengthen those ties which is hugely important to our brand. We’re looking forward to more exciting developments so watch this space!”

The Affinity Outlets unites the formerly ‘Freeport Fleetwood’, ‘Freeport Talke’ and ‘Atlantic Village’ outlet centres under a single band. Global Mutual Limited, the international property investment and management company, acquired the three schemes in 2017.

Discount everyday at Affinity Lancashire

Enjoy discount on your shopping at the Fylde Coasts retail outlet, where you’ll find bargains for all the family, seven days a week.

Outlet shopping at Affinity Lancashire - the new name for Freeport Fleetwood
Outlet shopping at Affinity Lancashire – the new name for Freeport Fleetwood

Browse around high street names including Next, Sports Direct, Trespass, Body Shop, Gap and The Works plus many more besides. Enjoy a bite to eat or a coffee at Costa. The kids can play on the adventure ship playground, while you watch the boats bobbing about in the marina.

New stores open fairly frequently at Affinity Lancashire too, so with along with quickly changing stock in the shops there’s always something new to see.

Check out the Affinity Lancashire Facebook page for details

Don’t forget – Affinity Lancashire is the new name for Freeport Fleetwood!

At Affinity Lancashire you’ll find offers and bargains every day – so keep calling in to make sure you don’t miss out!

With new stock arriving daily, your trip to Affinity Lancashire will always be worthwhile. If you’re on the lookout for a bargain, it’s the number one outlet for shopping, so come down today to see how much you can save!

Up to 60% off at Affinity Lancashire - the new name for Freeport Fleetwood
Up to 60% off at Affinity Lancashire – the new name for Freeport Fleetwood

Why not make a good days shopping a great day out for all the family.

Set on a tranquil marina, we have over 45 famous name stores offering up to 60% off every day. You’ll find a fantastic range of men’s, women’s and children’s fashions and footwear plus gifts, homeware and accessories all at amazing low prices. With such great choice and value you’ll never have to pay full price again!

Marina at Affinity Lancashire, formerly Freeport Fleetwood
Marina at Affinity Lancashire, formerly Freeport Fleetwood

The Affinity experience is designed to be a good one from the minute you arrive. With plenty of free car parking right next to the door, you can stay as long as you like. The centre is completely pedestrianised with only one access point at the front of the complex so your children are safe on site.

There are events and activities on special days throughout the year, but every day your little ones can enjoy the children’s play area.

Children's play area at Affinity Lancashire, formerly Freeport Fleetwood
Children’s play area at Affinity Lancashire, formerly Freeport Fleetwood

There’s also a tasty selection of places to eat and drink, including our Food Court, Costa Coffee, McDonald’s, Subway and The Bay Tearooms.

Cafes and places to eat at Affinity Lancashire, formerly Freeport Fleetwood
Cafes and places to eat at Affinity Lancashire, formerly Freeport Fleetwood

And there are plenty of benches and places to sit and enjoy watching the world go by – perfect for the family members who like to tag along but aren’t keen on shopping! And your four legged friend is welcome too – dogs on a lead are welcome  – and they’re allowed in some of the shops too.

Don’t forget – Affinity Lancashire is the new name for Freeport Fleetwood!

Dog Friendly at Affinity Lancashire

Your four legged friend is welcome at Affinity Lancashire. Not only are dogs welcome in the centre, they can go in many of the shops too.

There are also plenty of benches where less-keen shoppers can sit awhile with Fido and watch the world go by, while other members of the family browse in store.

You’ll find these signs on the doors of stores where you are welcome to take dogs inside.

Dogs welcome at Affinity Lancashire, the new name for Freeport Fleetwood

For the comfort of your pet you’ll also find water bowls dotted around the site, where your dog can stop and take a drink. Some stores have additional water bowls too.

While you’re here…

Have a look at the Visit Fylde Coast website homepage for more of the latest updates.

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